A ReInvent field guide
The Avoidance Audit
Fifteen minutes. Five steps. It ends with one task written on one line, and that task is the reason your income is where it is.
Why you cannot just think your way to it
Avoidance does not look like avoidance. It looks like work.
It looks like rebuilding the funnel, rewriting the offer, fixing the website, organizing the course, posting. All of it real. All of it producing something you can point at by five o’clock.
Which is why you cannot find it by reflecting. You find it by sorting what you actually did into two piles.
The audit
1
Empty the week onto the page
Last five working days. For each one, write the two or three things you spent the most time on. Not the plan. What actually happened.
| Day | What took the hours | B or A |
|---|---|---|
| Day 1 | ||
| Day 2 | ||
| Day 3 | ||
| Day 4 | ||
| Day 5 |
2
Mark every line B or A
There is only one question, and it is not how important the task was.
B is for builds. Nobody can say no to it. You control whether it gets finished.
A is for asks. There is another person on the other end, and they can decline.
Building: writing the course, editing the site, designing the offer, planning the launch, making content, organizing files, research, learning.
Asking: sending the follow up, quoting the price, making the offer, requesting the referral, pitching yourself, calling the person who went quiet.
3
Count the A’s
Add up how many lines got an A across the whole week.
4
Find the people you left mid-conversation
Open your email and your DMs. Search the last ninety days for anyone who asked about working with you and then went quiet. Write their names here.
1.
2.
3.
4.
5.
Most people find between five and twenty. Every one of them raised their hand. You did not stop because they said no. You stopped because the next step could have produced one.
5
Name the one task
Look at everything above and answer this honestly. Which single task, if someone told you tomorrow that you never had to do it, would you feel relief?
Not the one you should do. The one that would be a relief to escape. Relief is the tell.
The task I have been avoiding
The rule
That task goes first tomorrow. Before the building work, before the inbox, before anything you can point at.
Not more hours. A different first hour. If you do the asking after the building, the building will expand until the asking does not fit, every single time, and it will feel like the day got away from you rather than like a decision you made.
What this is actually measuring
Not discipline. Not time management.
Every task you marked A has the same thing inside it: another person who can decline. Building cannot reject you. Asking can. So the brain keeps handing you something to build and it arrives dressed as ambition.
That is a self-image problem wearing a scheduling problem’s clothes, and it is why better planning has never fixed it for you.
Run this once and you get a snapshot. Run it every day and it stops being an audit and starts being the thing that changes the number. That daily version is what ReInvent is.
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